Project: Cheltenham Festivals
The Qualia project will create a real-time monitoring system, which will offer a way to evaluate and measure the immediate impact on audiences of live arts and cultural events. It will incorporate new ways to gather, analyse and visualise qualitative data. This will include sentiment analysis, social network feeds and SMS interactions, as well as on-site interactive installations. It is hoped that the techniques developed by Qualia can be used by other arts organisations to broaden the conversation around cultural impact.
Research Report Insights
Freelance project manager Kate Danielson gives a brief insight into her experience of the R&D process while working on the Qualia project created by i-Dat and tested at Cheltenham Festivals From Autumn 2013….
Writer Amy Mason visited the Qualia launch workshop which was held as part of Cheltenham Literature Festival. Read her take on this fascinating evaluation project here.
I had an interesting discussion followed the installation of the Smile recognition technology element of the Qualia project at the Cheltenham Jazz Festival with our research partner Eric Jensen concerning…
Tools & methods
The development of the Qualia App required a re-engineering of the traditional audience evaluation questionnaires used by our research partner to measure audience response. This was due to a combination…
An aspiration for the Qualia project is to be able to feed the Qualia Engine with data from existing ticketing, scheduling and evaluation systems. Cheltenham Festivals incorporate a widely used…
The expectations of the Cheltenham Festivals was to have a well-tested app before it was used with members of the public. Therefore the methodology to use public visitors as beta…
Allowing substantial contingency time in the development process is essential, in addition to early and frequent informal discussion between the research and technology partners. We have encountered some challenges, which…
Mike and Chris from our technical partner i-Dat arrived on the afternoon before the first day of the Cheltenham Music Festival to install three data capture probes in three different…