Project: Royal Opera House

The Royal Opera House will develop a new mobile service which will allow existing and new audiences to enjoy rich media content about ballet and opera. It aims to explore innovative, location–based ways of engaging with the public, increasing revenues through mobile ticketing and giving and is especially interested in broadening reach among its younger audiences.

Technology Partner
Research Partner
King's College London
Community Arts Opera Mobile & location

Product Launch


Royal Opera House launches a digital guide to Giselle

Emmie McKay

Royal Opera House, POP & King’s College London’s digital guides were launched on 27 January, coinciding with the live streaming of Peter Wright’s Giselle. The Royal Opera House has produced…


Decision Points

Rob Greig at the Digital R&D Forum for the Arts

Rob Greig shares the background and experience of the project at the Digital R&D for the Arts Forum in July 2014

Decision Points

Problem-solving for Internet Explorer 8 compatibility

When the Select Your Own Seat feature for Royal Opera House was originally built, one of POP’s primary goals was to reach the largest audience possible and thus support for…

Tools & methods

Essential front-end design software

There were two pieces of software which were key to our project: Adobe Photoshop – used to create designs and layouts for Mobile, Tablet and Desktop views of the Royal…

Decision Points

Using IndexedDB and WebSQL for our hybrid app

These two tools have been very useful as part of our project: IndexedDB – a lightweight database that allows web developers to save data to a users local machine in…

Tools & methods

Using AppCache to allow offline HTML5 apps

AppCache is part of the HTML5 specification that allows a web application to be cached, allowing it to be run without an internet connection. It allows you to define resources (such as…

Tools & methods

Insights from usability testing our interactive prototypes

We carried out evaluative research (usability testing) with interactive prototypes of the ROH mobile app with five representative users. We used traditional usability testing methods, i.e. one-to-one testing with participants…

Tools & methods

Prototyping using Axure

A key objective of our work with Royal Opera House on the hybrid app was to discover a more sustainable way for arts organizations with limited resources to develop mobile…

Tools & methods

Competitor audit

To help the specification and context of the Royal Opera House mobile project we carried out a detailed survey of current engagement with mobile technologies by organisations within the arts and…

Tools & methods

Remote collaboration tools

Our development partner is based in the USA and so to enable as good a working process as possible we use three core tools: – Basecamp for project management -…

Tools & methods

Project management & requirements analysis

We base our project approach on the Prince II methodology, this includes production of the following Project planning Set up of a governance project board / team Bi-weekly highlight report…

Decision Points

Making a mobile site rather than a standalone app

Mobile technology offers up the potential for organisations to engage directly with existing and new customers outside of their building and away from the desktop. Several organisations (including ROH) have…

Research findings

Mobile services can still delight

Despite mobile devices being deeply embedded in our participants’ lives, they are not yet “invisible” technology. An example of this is that 11 diary participants (out of 25) reported 15…

Tools & methods

Digital diary studies

Diary studies are a research method commonly used in Human-Computer Interaction and psychological research in which participants are asked to keep a diary of an aspect of their daily lives and…

Project Insight

Behaviour types of mobile users

We identified the following key mobile behavioural categories exhibited by our participant group: Information seeking Productivity Social Relaxation and enjoyment Habitual use And the following emotional responses to mobile usage:…

Research findings

Low interest in mobile booking

While half of our participants (50%) reported having previously booked tickets with their mobile devices, when asked if they would actively choose to book tickets on their mobile device only…