Project: UCAN Productions

Arts venues can be challenging and frustrating places for visually impaired people. Often busy, loud and complex spaces to navigate, having to constantly ask for help during an enjoyable night out at the theatre can make people feel vulnerable and demoralised. And sometimes, it can result in the decision not to attend.

UCAN Productions is a membership arts organisation working with young, visually impaired people to develop skills and confidence through drama and performance. Despite being passionately engaged in the arts, UCAN members were frustrated by the difficulties and constant barriers they face when visiting arts venues. Taking matters into their own hands, they formed a ground-breaking collaboration with technology partner Calvium (a Bristol based app development company) and two pilot arts venues, Wales Millennium Centre and The Torch, Milford Haven. Working together as the UCAN GO project team, they set out to explore whether a piece of specific mobile technology could change things for visually impaired arts audiences.

Technology Partner
Research Partner
Community Arts Festivals Theatre Mobile & location
Grant Awarded

Research Report Insights

Project Name

UCAN Productions

The Project

UCAN members wanted to use their experiences as visually impaired audiences to develop a user-led mobile software app that would provide a verbal (and therefore mental) map of an arts venue. Existing on an individual’s smartphone, could the creation of this mental map help visually impaired people to navigate the complex public area of an arts venue confidently, and independently? In doing this, could they create a simple and sustainable solution for venues to embrace, that would positively influence accessibility in the arts, while breaking down barriers for the visually impaired to engage and participate?

By involving visually impaired people at the heart of the technological design process, UCAN members envisaged a social innovation that empowered users to find solutions that work for them, while creating a genuinely tailor-made, user-focused product.

Together UCAN and Calvium formed a supportive collaboration as the UCAN GO project team, grounded in a mutual commitment to user-led co-design. The collaboration brought together the unique skills and experience of each partner to co-create a robust, simple, user-led technological solution for visually impaired audiences.

Over the course of a ten month period the UCAN GO project team worked in partnership with Wales Millennium Centre and the Torch Theatre to develop, test and pilot their proposition in two very different venues of size and scale, allowing the team to design and create a scalable and flexible solution.



The UCAN GO app is a fully functioning sophisticated application for the iPhone, ready for public release. Its development and completion has positioned the UCAN GO team as world leaders in indoor navigation technology using verbal mapping, and seen them break new ground in disability research and mobile technology.

The app features two main functions; an overview option to orient users, and a route finder to independently navigate a space. Responses from formal user testing were overwhelmingly positive, fully confirming the app’s value in enabling users to find their way around arts venues confidently. User testing also revealed the app’s potential for non-visually impaired users, for example those suffering from anxiety or low or no mobility.

The user-led co-design process had a powerful impact. UCAN members Mared Jarman and Megan John felt validated as professionals while researching and delivering their part of the project, proving that their expertise can drive a design process with accessibility at the forefront. The project also clearly identified a potential employment stream for visually impaired people when developing verbal maps for future projects.

With pioneering contributions to both software and content development, the UCAN GO team have made verbal mapping efficient and scalable across a range of different public spaces and organisations and placed visually impaired people at the heart of its process.


Key insights taken from the project are:

  • User-led design helped the project to succeed: User-led co-design empowers visually impaired people to be experts in their own condition, enabling them to help create technological solutions that work for them.
  • Symptom-based design provided an innovative approach: Designing tools for the visually impaired is best understood through symptoms, not conditions. A symptom-based approach reduces the number of variables required for personalisation and provides a better understanding of the overall user experience.
  • Collaboration is vital: A clear shared vision was established at the offset, grounded in a mutual commitment to prioritise user-led co-design throughout the project.
  • Questioning everything leads to learning: This partnership worked due to a dynamic and passionate approach and an open culture of questioning that made up for any lack of field experience.
  • Reliability and scalability are key to success: Keeping the technology as simple as possible and focusing on the value of the content was critical to the successful functionality across different spaces.
  • Innovative best practice guidelines: UCAN have created guidelines highlighting the importance and complexities around attention to detail when approaching a verbal mapping process; including guidance on crafting copy, finalising visual content and agreeing verbal content.


General insights

the end / the beginning – part 2

My name is Mared Jarman, it’s 2015 and soon I will be turning 21.  (For those of you who know me, I apologise in advance for the forthcoming life story…

Decision Points

the end / the beginning – part 1

Wow, I can’t honestly believe that UCAN GO is nearing an end!  We’ve achieved so much in what feels like no time at all!  Sorry, let me introduce myself –…

General insights

Hitting Milestones

General insights

The Final Push

October has been a busy month with a few big realizations! Firstly, we are now nearing the end of the project and we will soon have a fully functioning app….

General insights


This month we got a dose of reality when we discovered that our final content deadline was fast approaching. We only have two months left to deliver all final content…

Decision Points

Reflecting on Research

Two thirds of the way through the project, I can’t believe it, the months are flying by!  This month has definitely been busy but we’ve finally slowed down enough to…

General insights

Testing, Collaboration and 20 Questions

In their July blog post, UCAN productions round up their testing activity and reflect on the collaborative relationship that’s formed between themselves and technology company Calvium.  In their August post,…

General insights

Prototype User-Testing

In their June update, Megan and Mared reflect on their most recent foray into user testing.  Given the user-led nature of the UCAN Go project, the prototype provides the team…

Tools & methods

The Experience Design Framework

In this blog post, Calvium’s Jo Reid talks more about the process that they’re using to design and build UCAN Go – the Experience Design Framework. The framework is designed…

General insights

Verbal Maps and Human Intelligence

In her first blog post, Calvium’s Jo Reid talks about some of the fundamental principles they’re using to research and develop the UCAN Go application. In summary, the project will…

General insights

Understanding Language and Visual Impairments

UCAN productions have started working with Calvium on their new project – UCAN GO – a mobile application that attempts to guide people around arts venues through the use of…